Museo Ventuno

Museums at the "Post-Digital" Turn

curated by Lorenzo Giusti and Nicola Ricciardi

03 - 04 November 2017, OGT Turin

Museums at the “Post-Digital” Turn is a major international symposium organized by AMACI - the Association of Italian Contemporary Art Museums and OGR - Officine Grandi Riparazioni in 2017 to address a transversal reflection on contemporary art museums and the radical changes in the ways of producing and viewing artworks.

The symposium is a project by AMACI curated by Lorenzo Giusti (Board of Director AMACI and director of MAN Muuseum, Nuoro) and Nicola Ricciardi (Artistic Director of OGR, Turin), in the framework of Museum Twenty - one, a brand new research platform dedicated to the transformations of the contemporary art museum.

The technological revolution has placed cultural institutions before a generational challenge, calling on them to rewrite their own rolee and revise their own operational practices. The symposium aims to deal with a crucial aspect of our time, one which has led to a radical change in the ways of producing and viewing artworks, placing the contemporary art museum before the need for an in - depth and transversal reflection.

Photo by Max Zarri

Over the last decade, the interconnections between networks and digital mediation have become tangible components of everyday life. These dimensions have become naturalised in our way of thinking about existence in a version of the world that envelops the totality of contemporary living, from our relationship with objects to the ramified structuring of social dynamics. Art and the art system have taken this change on board - the so-called ‘ post - digital turn’ - by setting up a process of substantial transformation. The real - time sharing of images and information via digital platforms has led to an ever more evident reciprocity between artistic producìtions, undermining the concept of uniqueness in favour of a principle of ‘interconnectedness’.

Today, ‘online’ viewing almost always precedes that in real life (indeed, sometimes it substitutes it entirely), and an ever greater number of works appear to be created specifically to be viewed through the screen. The consequences of this phenomenon of multiplication and diffusion question exhibition conventions, the dynamics of mediation and the rhythms of production and legitimisation of the traditional platforms in favour of more immediate processes. Approval, which may be obtained much more rapidly than in the past, appears to be ever less the expression of elaborated judgements and ever more a collective issue of visibility, of the survival of the image,within the web. Indeed the online sphere, in relation to the progress of progressive integration between physical and digital space, emerges ever more as a material place; not a virtual zone, an alternative to reality, but also a concrete substance which permeates our everyday lives. It therefore comes as no surprise that the incursion of digital networks in the various production and viewing phases of the artwork is not corresponding to a new phase in the dematerialisation process which dates back to the neo - avant - gardes, but rather to a reinterpretation of realist and materialist thought - by artist, critics and curators - as an alternative to the postmodernist and post - structuralist approaches.

In the light of this scenario, the symposium aims to consider these central questions: What does the future hold in store for the museums? What role may the museum as an institution play in the physical space of the web? What changes are taking place in curatorial practices, display strategies, display strategies, collecting and conservation policies, mediation techniques and teaching system? How has the relationship with the public changed , and how much will it continue to change over the years to come? What results- in terms of approval, incidence, capacity for persuasion and criticism of museum projects - is it fair to expect from a system of viewing and ratification which is ever more ‘externalised’? What role may be played by the history of art over the years to come, and in what way will it interface with the ever more fluid activities of museums?

The conference proceedings were published in the volume Museums at the Post Digital Turn by Mousse Publishing in 2019.

“The web is no longer a virtual zone, an alternative to reality, as it was defined for a long time, but a concrete place in its own right, an extension of the world, an actual dimension on par with the other spaces in which we live. This condition has influenced every sector of artistic production, not just new media art or other specialized fields. Nowadays, every medium appears to have been transformed by the existence of the internet and the possibilities offered by digital technology, and inevitably this condition has influenced not only our ways of working but also exhibition spaces themselves, museum first and foremost, substantially affecting the forms in which art is conceived, created, and enjoyed.”

Lorenzo Giusti

The reader is a curated collection of essays by art critics, philosophers, curators, designers, researchers and conservators, whose considerations address the transformations in the contemporary landscape of fruition and production of art. Edited by Lorenzo Giusti, Nicola Ricciardi.

Texts by Sara Abram, Claire Bishop, Gail Cochrane and Pier Paolo Peruccio, Lauren Cornell and Ed Halter, Lily Díaz-Kommonen, Cecile B. Evans and Carolyn Christov-Bakargiev, Claudio Germak and Stefano Gabbatore, Lorenzo Giusti, Boris Groys, Michael Grugl, Cecilia Hurley, Massimo Lapucci, Gianfranco Maraniello, Christiane Paul, Domenico Quaranta, Sanneke Stiger, Hélène Vassal, Malene Vest Hansen.

2019

English and Italian

368 pages

Softcover, 12,5 × 20 cm

ISBN: 9788867493524

€ 16 / $ 18

The symposiums will be held with the support of the Representation of the European Commission in Italy, of the Ministry for Cultural Heritage, Activities and Tourism, of ICOM Italia, Piedmont Region and Turin City Council.