Following the 2011 budget cuts to cultural activities, AMACI promoted a campaign to raise public awareness in support of contemporary art through eleven “posters” created by eleven Italian artists.

Carla Accardi, Stefano Arienti, Maurizio Cattelan, Enzo Cucchi, Marisa Merz, Luigi Ontani, Giulio Paolini, Mimmo Paladino, Michelangelo Pistoletto, Paola Pivi and Francesco Vezzoli responded to this invitation, offering their creations to support the art of our era.

“COSA VOSTRA. The art of the present is the soul of the future: let’s nourish it”. The title chosen for the awareness campaign, through which member museums wanted to underscore to the general public the community nature of Italy’s heritage and artistic production, emphasizes a key concept, as “Cosa Vostra” means “your thing”.

Contemporary art is the soul of the future because, with its ability to offer new scenarios and perspectives, it is a constant stimulus to the creativity of Italians and to social and economic innovation.

It is a means through which, thanks also to relations established with leading international museums, Italy offers the world an image that is not built on stereotypes, but is composed of creative and dynamic intelligences.

Contemporary art is one of the engines of the economy, because its activity is founded on a chain of value constituted by researchers, conservators, craftsmen, local and national publishers, insurance agents, haulers, architects and professionals, as well as the system of restaurateurs, hoteliers and shop owners who, even in the smallest settings, benefit from the induced business and tourism generated by museums. This collective heritage of works, relations, image, knowledge and the incentive to innovate brings added value to the public investments supporting it.

The decrease in public funding is part of a general policy of cutbacks that have been made over the past few years, in a scenario of public allocations to culture that are far lower than those of other European countries. Consequently, AMACI’s aim has been to make people aware of the key role of contemporary art in Italy’s cultural, social and economic development.