ne word "Regeneration," simple, direct and incisive.
This is the title of the work that the Wg Art association created on the wall of the former - Aermacchi along Sanvito Silvestro Street in Varese.
The creation of the work involved two artists Sea Creative and Andrea Crea who worked together to go to compose the inscription Regeneration.
The typefaces are interwoven with various symbolic references that dialogue with the history of the place and the company, which represented an important page of Varese industry.
The work is a true journey through history that starts with gray-scale memories with the company's historic skyline, which for years characterized the area with its shapes and grandeur, especially the historic water tower that will be preserved.
A tribute to the Macchi brothers, founders of the company, is inserted, culminating in the color that represents the future and change.
Within the letters it is possible to catch a glimpse of what will be, the future: a child with a ball in his hand, play and life.
The future of the new generations who do not want to forget the past, but draw inspiration from it for a new path.
People passing by the street, on foot, by car, by bicycle, will be intrigued by the drawing, read the writing, composed of letters and drawings, and everyone in their own imaginations can think of new scenarios.
The work is deliberately pragmatic in order to leave the viewer with different keys to interpretation. The viewer will interface at different scales depending on the more or less slow passage in front of it.
Mobility will affect perception.